"Where's the bakery section of the store?" asks a small group of confused customers who have just walked into the Johnny Cupcakes store on Newbury Street. The employees, more likely than not, have seen this very same situation before and politely reply, "We don't sell cupcakes, it's just a clothing store."
This is a classic mistake for people to make about the Johnny Cupcakes brand. When I stumbled upon the company myself a few years ago, I found it hilarious how people do that so often and how mad they get because they're craving cupcakes. I remember how cool I thought the brand was and all of the ideas, designs, values, and people behind it. I continued to follow the brand and have been longing to make the pilgrimage to the Boston store location for years. To hold me over, I waited entirely too long in line one day, although it was worth it, to be at the pop-up shop he held in New York on his suitcase tour and meet Johnny there (click that link to read more about both that day and the brand in general).
That was over a year ago though, and this summer it was time to finally make my way over to the main store location in Beantown. The very first day in the city of my baseball and football rivals, I hopped on the T Train and walked down the brick storefront lined Newbury St to reach the place I've seen only in pictures online for so long. I was finally here. It's an awesome store design with terrific attention to detail and just has a great overall atmosphere. I'm definitely glad I got to go. Thank you for creating such a fun and inspiring brand, Johnny.