Last weekend I was in attendance at the Apple Store in Soho to see the two gentleman from Street Etiquette speak about the past, present, and promising future of their site. For those who don't know, Street Etiquette is a male fashion blog (yes, you read that correctly) where the two creators, Josh and Trav, dive into specific accessories or articles of clothing, exemplifying top notch style. They also provide historical photos and references, which really add a lot to their posts. Not only do they put together timeless content, but they are also from The Bronx (which has been my home since I was born).
The event had a terrific turnout and many people were even left without a seat. The Q&A + presentation lasted longer than scheduled - although not even the employees seemed to mind, instead focused on the wise words being projected by the duo. Josh and Trav both did an excellent job of going much more in-depth about Street Etiquette, their thoughts on style, and much more. In addition, they premiered a new project called Sartorial Sound which the audience was lucky enough to see fresh out of the editing room. It stars some great musicians such as Theo Martins (who was also in attendance, remember him?), Mara Hruby, Melo-X, and more. You all will have to see for yourself when it comes out, but trust me it'll be worth the watch.
New York City always has great opportunities like this that I try to make the most of. It was good to see, in person, the progress Josh and Trav have made - from starting the blog as a style journal with no real format, to developing the now-classic format around a year later, to then being featured in publications such as GQ Magazine. It's encouraging to see them really getting the respect and recognition they truly deserve.